I led the creation of original content systems that transformed pharmaceutical and wellness brand objectives into scalable media franchises.

Working with partners such as GlaxoSmithKline, I translated product and messaging goals into audience-first storytelling across nutrition, fitness, sleep, and health education. I developed show concepts, built editorial frameworks, and produced multi-episode series designed for longevity and platform relevance.

The work resulted in multiple vertical content franchises that aligned brand strategy with cultural relevance, shifting HealthiNation from campaign-based production to repeatable narrative IP.