To introduce a new line of Olay skincare products, including facial scrubs and mask sticks, this series traded the traditional beauty demo for something more personal. Three women share funny, unexpected stories from their lives while going through their skincare routines—allowing the products to become a natural part of the conversation rather than the entire conversation.
The concept was essentially “get ready with me while I tell you a story”—before that format became a social media staple. The goal was to make the product demonstration feel authentic and entertaining, using personality and storytelling to hold the audience’s attention while the products were being used on camera.
Production presented a different challenge: three women meant three distinct bathrooms, all within a single shoot. We designed one modular set that could be redressed and reconfigured to create three different environments.
Because the talent needed to apply the products naturally while delivering their monologues, we used a three-camera setup—including a camera positioned behind two-way glass. This allowed each actress to use the glass as a functional mirror while we captured her performance directly through it, giving us the intimate, face-to-face perspective the concept required.