The second film in Aveeno’s “Glow-Getters” series follows Stephanie, another ambitious young professional balancing the demands of her career with making time for herself. Moving between her personal and professional worlds, the film integrates Aveeno skincare into her daily routine—positioning self-care as part of a busy lifestyle rather than something separate from it.
The two-film series needed to feel cohesive while giving each woman her own identity and environment. As with the first film, authenticity became an important part of the approach: Stephanie was an actual employee portraying her real profession rather than an actress playing a role.
With a limited production budget, we built the larger campaign world from the resources available to us—combining practical locations with VaynerMedia’s offices and studios to create distinct home and work environments across both films.
The challenge was making those limitations invisible. Through location choices, production design, cinematography and editing, we were able to give each Glow-Getter her own story while maintaining a consistent visual identity across the campaign.