One of two branded films introducing Aveeno’s “Glow-Getters”—young, career-driven women balancing busy professional lives with the routines that help them look and feel their best. The film follows its subject between home and work, weaving Aveeno skincare naturally into her day rather than presenting it as a traditional product demonstration.
The creative ambition was considerably larger than the production budget, so the challenge was finding ways to make the world of the “Glow-Getter” feel authentic, varied and polished with limited resources.
Rather than casting actresses, we featured actual employees portraying their real professions, bringing a natural credibility to the concept. We also built the production around locations already available to us: this film begins in a producer’s apartment, while VaynerMedia’s offices and studios became our professional environments. Across the two-film series, a single rented location and carefully selected practical spaces allowed us to create several distinct worlds without sacrificing production value.
Those limitations ultimately complemented the concept—the women, careers and environments feel lived-in because, in many cases, they actually were.