This video reflects the content strategy I used when developing many of my author interviews at Hachette: write questions that can generate substantial, self-contained stories rather than short promotional answers.

Asking Tia Williams what inspired Seven Days in June gave her an opportunity to tell the story behind the story—creating a piece that could stand on its own while still naturally introducing audiences to the novel.

I developed interviews this way intentionally. A strong question could become an individual video with its own subject, title and audience value, allowing a single production to generate multiple focused pieces of content.

Rather than looking for ways to repurpose an interview after it was recorded, I was designing that flexibility into the interview from the beginning.